Privacy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offer and the websites, functions and content associated with it, as well as external online presences, such as our social media profile (hereinafter collectively referred to as “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Olmatic Ltd.
Lise-Meitner-Straße 21
72202 Nagold
Germany

Email: info@olmatic.de
Managing Directors: Patrick, Christian and Tobias Olma
Link to the imprint: https://olmatic.de/en/impressum/

Contact Data Protection Officer: datenschutz@olmatic.de

Types of data processed:

– Inventory data (e.g., names, addresses).
– Contact details (e.g., e-mail, phone numbers).
– Content data (e.g., text input, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (in the following we also refer to the data subjects as “users”).

Purpose of processing

– Make available the online offer, its functions and contents.
– Responding to contact requests and communicating with users.
– Security measures.
– Range measurement/marketing

Terms used

“Personal Data” means any information relating to an identified or identifiable natural person (‘the data subject’); Identifiable is a natural person who can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more specific characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

“Processing” means any operation or series of operations carried out with or without the help of automated procedures in connection with personal data. The term goes far and covers virtually every use of data.

‘pseudonymisation’ means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person.

‘profiling’ means any form of automated processing of personal data, which consists in the use of such personal data to assess certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of that natural person.

‘Responsible person’ means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

‘processor’ means a natural or legal person, authority, body or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing operations. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Art. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering questions is Art. 1 lit. b GDPR, the legal basis for processing in order to fulfil our legal obligations is Art. 1 lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(p) of the data is used. 1 lit. d GDPR as the legal basis.

Security

In accordance with Article 32 GDPR, we take appropriate technical and organisational measures to ensure a level of protection compassionate to ensure a level of protection complacency compassionate, taking into account the state of the art, the costs of implementation and the nature, the circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, security of availability and separation. In addition, we have established procedures that ensure the exercise of data subjects’ rights, deletion of data and response to compromise of the data. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and through data protection-friendly presets (Art. 25 GDPR).

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them or otherwise grant them access to the data, this is only done on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. 6 sec. 1 lit. b GDPR is required for the fulfilment of the contract), you have consented to this. , provides for a legal obligation or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we entrust third parties with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Article 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if we do so in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only be done if it is done in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we will process or leave the data in a third country only if the special conditions of Art. 44 ff. GDPR. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and for information on such data as well as for further information and copy of the data in accordance with Article 15 GDPR.

They have accordingly. Article 16 GDPR the right to request the completion of the data concerning you or the correction of the inaccurate data concerning you.

In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with Article 18 GDPR.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Article 20 GDPR and request its transmission to other controllers.

They have also made a Article 77 GDPR gives the right to lodge a complaint with the competent supervisory authority.

Withdrawal

You have the right to give consents in accordance with the Art. 7 Abs. 3 GDPR with effect for the future to be revoked

Right to object

You may object at any time to the future processing of the data concerning you in accordance with Article 21 GDPR. The opposition may be made in particular against the processing for direct marketing purposes.

Cookies and right of objection in the case of direct marketing

“Cookies” means small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. Cookies are called “permanent” or “persistent” and remain stored even after the browser is closed. For example, the login status can be saved if the users visit them after several days. Similarly, such a cookie may store the interests of users who are used for range measurement or marketing purposes. “Third-party cookie” means cookies that are offered by providers other than the person responsible for the online offer (otherwise, if it is only its cookies, it is called “first-party cookies”).

We may use temporary and permanent cookies and clarify this within the scope of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies used for online marketing purposes can be explained by a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and the deletion is not precluded by legal retention obligations. Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

According to legal requirements in Germany, the storage is carried out in particular for 10 years in accordance with Section 147 para. 1 AO, 257 sec. 1 Nos. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, commercial books, documents relevant for taxation, etc.) and 6 years in accordance with Section 257 para. 1 Nos. 2 and 3, para. 4 HGB (commercial letters).

According to legal requirements in Austria, the storage is carried out in particular for 7 J in accordance with Section 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with land and for 10 years in the case of documents relating to electronically supplied services, telecommunications, radio and television services provided to non-entrepreneurs in EU Member States for which the Mini-One Stop-Shop (MOSS) is used.

Business-related processing

In addition, we process
– Contract data (e.g., subject matter of the contract, term, customer category).
– Payment details (e.g., bank details, payment history)
by our customers, interested parties and business partners for the provision of contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers in the course of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

The data processed includes inventory data, communication data, contract data, payment data and data on data affected by the processing include our customers, prospective customers and other business partners. The processing is carried out for the purpose of the provision of contractual services within the framework of the operation of an online shop, billing, delivery and customer service. We use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

The processing is carried out on the basis of Article 6(4) of the European 1 lit. b (Execution of ordering operations) and c (Legally required archiving) GDPR. The information identified as necessary is required for the establishment and performance of the contract. We disclose the data to third parties only within the scope of extradition, payment or within the scope of legal authorisations and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer’s request upon delivery or payment).

Users can optionally create a user account by viewing their orders in particular. As part of the registration process, the required information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention, for commercial or tax reasons. Art. 6 Abs. 1 lit. c GDPR. Information in the customer account remains until it is deleted and subsequently archived in the event of a legal obligation. It is the responsibility of the users to secure their data before the end of the contract if they are terminated.

As part of the registration and re-registration as well as the use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with this law. Art. 6 Abs. 1 lit. c GDPR.

The deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

External payment service providers

We use external payment service providers through whose platforms users and we can make payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of the fulfilment of contracts, we set the payment service providers on the basis of Article 6 paragraph. 1 lit. b. GDPR. In addition, we rely on external payment service providers on the basis of our legitimate interests in accordance with the Art. 6 Abs. 1 lit. b. GDPR to provide our users with an effective and secure payment option.

Data processed by payment service providers includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, totals, and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The data may be transmitted by payment service providers to business information agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the terms and conditions and data protection notices of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other data subjects.

Administration, Financial Accounting, Office Organization, Contact Management

We process data in the context of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of the provision of our contractual services. The basis for processing is Art. 1 lit. c. GDPR, Art. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve the maintenance of our business activities, performance of our tasks and the provision of our services. The erasure of the data with regard to contractual services and contractual communication corresponds to the information referred to in these processing activities.

We disclose or transmit data to the tax administration, consultants, such as tax advisors or auditors, as well as other fee agencies and payment service providers.

Furthermore, on the basis of our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting us later. We store this majority company-related data permanently.

Business analysis and market research

In order to be able to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 sec. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their services used. The analyses serve us to increase user-friendliness, optimize our offer and business efficiency. The analyses are for us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are, where possible, compiled anonymously.

Registration function

Users can create a user account. In the context of registration, the required information will be communicated to the users and, on the basis of Article 6(). 1 lit. b GDPR for the purpose of providing the user account. The data processed includes in particular the login information (name, password and an e-mail address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can be informed by e-mail about information that is relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with regard to the user account, subject to a legal retention obligation. It is the responsibility of the users to secure their data before the end of the contract if they are terminated. We are entitled to permanently delete all data of the user stored during the term of the contract.

As part of the use of our registration and registration functions as well as the use of the user account, the IP address and the time of the respective user act will be stored. The storage is based on our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with this law. Art. 6 Abs. 1 lit. c GDPR. The IP addresses will be anonymized or deleted no later than 7 days.

Akismet Anti-Spam Check

Our online offer uses the “Akismet” service offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 sec. 1 lit. (f) GDPR. This service distinguishes comments from real people from spam comments. For this purpose, all comment information is sent to a server in the USA, where it is analyzed and stored for comparison purposes for four days. If a comment has been classified as spam, the data will be stored beyond this time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information about the browser used as well as the computer system and the time of the entry.

Further information on the collection and use of the data by Akismet can be found in the data protection notices of Automattic: https://automattic.com/privacy/.

Users can use pseudonyms or refrain from entering their name or email address. You can completely prevent the transfer of data by not using our comment system. That would be a pity, but unfortunately we do not see alternatives that work just as effectively.

Retrieving emojis and smilies

Within our WordPress blog, graphic emojis (or smilies), i.e. small graphical files that express feelings, are used, which are obtained from external servers. In this case, the providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the browsers of the users. The Emojie service is offered by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic privacy policy: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which to our knowledge are so-called content delivery networks, i.e. servers that serve only a fast and secure transmission of the files and the personal data of the users are deleted after transmission.

The use of the emojis is based on our legitimate interests, i.e. interest in an attractive design of our online offer according to. Art. 6 Abs. 1 lit. f. GDPR.

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user’s details for processing the contact request and processing it are provided in accordance with the Art. 6 Abs. 1 lit. b) GDPR processed. Users’ information can be stored in a customer relationship management system (“CRM system”) or similar request organization.

We will delete the requests if they are no longer required. We review the necessity every two years; In addition, the statutory archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “Newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. For the rest, our newsletters contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. You will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation time, as well as the IP address. The changes to your data stored by the shipping service provider will also be logged.

Registration details: To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to include a name in the newsletter for personal address.

The sending of the newsletter and the success measurement associated with it are based on the consent of the recipients in accordance with the Art. 6 Abs. 1 lit. a, Art. 7 GDPR i.V.m. Section 7 para. 2 No. 3 UWG or if consent is not required, based on our legitimate interests in direct marketing in accordance with Art. 6 Abs. 1 according to GDPR i.V.m. Section 7 para. 3 UWG.

The registration procedure is logged on the basis of our legitimate interests in accordance with the Art. 6 Abs. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves our business interests as well as meets the expectations of our users and also allows us to prove consent.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revokeyourd your consents. A link to cancel the newsletter can be found at the end of each newsletter. We may store the e-mail addresses that have been sent out for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense of claims. An individual request for cancellation is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Newsletter – Mailchimp

The newsletters are sent by mail service provider “MailChimp”, a newsletter shipping platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and provides a guarantee to comply with The European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests in accordance with the Art. 6 Abs. 1 lit. f GDPR and an order processing contract in accordance with Article 28(2) 3 p. 1 GDPR.

The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without being assigned to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the shipping and presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write them down themselves or to pass on the data to third parties.

Hosting and e-mailing

The hosting services we use are intended to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer. Art. 6 Abs. 1 lit. f GDPR in the i.V.m. Art. 28 GDPR (conclusion of order processing contract).

Collection of access data and log files

We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR data about each access to the server on which this service is located (so-called server logfiles). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum period of 7 days and then deleted. Data, the further retention of which is necessary for the purpose of proof, is excluded from deletion until the relevant incident is finally clarified.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a single interface (including Google Analytics and other Google marketing services in our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users’ personal data, reference is made to the following information on the Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet usage. Pseudonymous user profiles of the users can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s use of data, settings and objections, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s (https://adssettings.google.com/authenticated) settings for displaying advertisements.

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in its design as “Universal Analytics”. “Universal Analytics” means a method of Google Analytics in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”).

Google AdWords and Conversion Measurement

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the Google AdWords online marketing process to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) to be displayed to users who have a suspected interest in the ads. This allows us to display ads for and within our online offering in a more targeted way, in order to present users only with ads that potentially correspond to their interests. If, for example, a user is shown advertisements for products for which he has been interested in other online offers, this is called “remarketing”. For these purposes, when we and other websites on which the Google advertising network is active, a code from Google is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With the help of these, an individual cookie, i.e. a small file, is stored on the user’s device (instead of cookies, comparable technologies can also be used). This file records which websites the user visited, which content he is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit time as well as further information on the use of the online offer.

We also receive an individual “conversion cookie”. The information obtained by means of the cookie is used by Google to generate conversion statistics for us. However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

The data of the users are processed pseudonymously within the framework of the Google advertising network. This means that Google, for example, does not store and process the user’s name or e-mail address, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specific identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

For more information about Google’s use of data, settings and objections, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s (https://adssettings.google.com/authenticated) settings for displaying advertisements.

Online social media presences

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services there. When the respective networks and platforms are called up, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third-party services and content

Within our online offer, we use third-party content or service offerings based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) content or service offerings from third parties in order to integrate their contents and services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third parties to this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visiting time and other information on the use of our online offer, as well as being linked to such information from other sources.

Vimeo

We can include the videos of the platform “Vimeo” of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. WIr point out that Vimeo may use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data usage for marketing purposes (https://adssettings.google.com/.).

Youtube

We include the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We include the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We include the feature for the detection of bots, e.g. when entering online forms (“ReCaptcha”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Maps

We include the maps of the Google Maps service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually carried out within the framework of the settings of their mobile devices). The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Typekit fonts from Adobe

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR), we use external “Typekit” fonts of the provider Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland. Adobe is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).

Using Facebook Social Plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (e.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thereby provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a feature of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs the users according to our state of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and setting options for the protection of the privacy of users, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his/her member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offer, functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to express their favors regarding the content, subscribe to the authors of the content or our contributions. If the users are members of the Twitter platform, Twitter can assign the call of the above-ced content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and provides a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

Instagram

Within our online offer, functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to express their favor sores regarding the content, subscribe to the authors of the content or our contributions. If the users are members of the Platform Instagram, Instagram can assign the call of the above– content and functions to the profiles of the users there. Instagram Privacy Policy: http://instagram.com/about/legal/privacy/.